Think of what keywords you want to target. If you target the wrong keywords, then you may never see any results for them, just some common sense. And if you target overly competitive keywords, then it may take too much time to see results but once you do it will be well worth it. I would recommend targeting in the middle when selecting keywords to optimize your site for when you’re starting.
Here is a free keyword tool that you can use to get an idea of what keywords are popular: http://freekeywords.wordtracker.com/.
Target your keyword
How To Choose The Right Keywords
When choosing keywords, you have to keep in mind that you should not only select keywords that describe your website but also keywords that people will be looking for. You might rank significant for keywords no one is looking for, but you slightly rank well for keywords that attract visitors. Nowadays getting a good rank for a one-word search string is a hassle with the internet being overpopulated with websites continually trying to get a good position. A more realistic goal would be to rank good for a two- or three-word search string.
On this website, we choose SEO tutorial rather than SEO as keyword cause it would almost be impossible to compete with the millions of websites talking about SEO services while the competition for SEO tutorial is slimmer. For this page, it seems obvious we choose keyword and keywords to describe it.
Another approach to consider is to use synonyms for the keywords you have already selected. Users will often use different words for the same thing, and you still want to attract those users to your website by including those synonyms now and then on your pages. But be aware of concentrating on your primary keywords and not get distracted by over-optimizing for the synonyms as search engines have algorithms to include specific synonyms in the keyword match.
Keyword density it the percentage a particular keyword occurs on a page compared to the total of words on that page. It is used to determine the relevance of a page to specified keywords. The higher the density supposedly, the more relevant a page is. For spammers, this would be an easy way to rank high. Therefore search engines require keywords to occur naturally. Choosing the right density will guarantee you a top ranking.
There is no such thing as the ultimate keyword density; it varies from search engine to search engine and even then it is a guess where search engines do not give up their algorithms to the central public. According to experts, the right density is between 2% and 9%; higher density could harm your page rank for that particular keyword.
The best practice is to use a keyword density tool and compare the density of a keyword on the top 10 ranking websites for that particular keyword. Now when you are optimizing your website, you can use this information to decide which is the right density for your website.
Not only does the density of the keyword counts but also the location, quality over quantity. There are specific locations where a search engine will look for and give more worth too. As with your content density, it is important not to stuff these locations with keywords as it will lower the value of them.
A critical location is your URL; this high quality backlinks free should contain 1 to 3 main keywords. The URL should tell a lot what the website is about but try to make it easy to remember. Before creating a website, you need to decide which domain name you want to use and which keywords you want in it, relevant to the whole site. When creating different pages further on, you can choose the URL of the page containing another keyword related to the page. Be aware that functional keyword domains are often already taken; be sure to check this when looking for the right domain.
A good example: http://www.troy-invest.com/commodity-market-investing.php. They used their name and their keyword research and used a short, simple page name that’s perfectly descriptive for the content.
A bad example: http://www.brdve.net/choosing-the-right-online-courses.php. They got the page name right, but the domain itself is non-descriptive.
Our URL contains the primary keyword SEO Tutorial and Keywords to describe the page. Every other page has a different keyword to describe it, but they all talk about SEO.
Another location for keywords is the page title as it shows in almost every browser. To write strict (X)HTML it is not essential to fill in the title tag, but it is vital to optimizing your website. The title should not only be a keyword about the page, but it can be a short phrase what the site is about, it should be attractive to the visitors. You want to avoid keyword stuffing in your title tag, the keywords used in the title tag will have a lower value then if you use only a couple. Also, should the page title be different for every page else the search engine will think every page has the same content?
Our title starts with the describing keyword of every page and ends with the SEO Tutorial, which describes the whole website. We could have chosen for a long title like “Importance of Keyword and Keyword location,” but we want for a short title which contains only our main keywords.
Besides the fact that headers separate paragraphs into related subtopics search engines pay much attention to them. Therefore you should put keywords in these headings, top keywords in the top titles. There is no limit on how many headers a page can have but as with URLs don’t make them long. A page should have only one top header tag (h1) and mostly contains the keywords used in the domain name.
As H1 tag and most remarkable tag of the website, we have SEO Tutorial, which is the same for every page as it is our main keyword. For h2 tickets, we have the describing keyword of our page: keywords. We also have “seo tutorial menu” in an h2 tag; this might seem odd as the menu is not a keyword we want to rank well for, but this is a way to make SEO tutorial seem more critical once more. Further, we divide each paragraph with h3 and h4 tags, here we repeat relevant keywords.
SEO should be applied to all the content on a page, and pictures should not be excluded. Images are pretty good for SEO when used well; search engines do not only look at the text, but everything in the page its code. Not only should the image name be meaningful, but it is also best to include the main keywords you have used in your domain or header one tag. The image alt tag should also contain these very words together with the image name but be sure not to make it too long; search engines frown on the overstuffing keyword.
Images also attract visitors when they look for them on google images, bing images and so on and you have put the right keywords in the alt tag. Although we did not find any images describing this page, we have used some on other pages. On every picture, we use “SEO Tutorial -” and then the keyword that describes the model in the filename. In the alt tag, we use the same keywords as we used in the filename.
Files used in the website should have a proper name and preferably contain the main keyword used on the site and the right name for the record. When linking to the data, the latter should be the text your linking to, this way you enrich your content.
Keywords in your content should be highlighted by putting them in bold or italic. This is how search engines know which words are more important than others. The bold keyword is more critical then italic ones, also for visitors, it is more obvious which words are essential. As you have noticed, we have made some words bold on this page, and all of them were keywords. We emphasize these keywords to tell Google once more for which keywords we want to be found.
When placing keywords in the first and last lines of your content search engines will think the whole text is about these keywords. These keywords have more effect on search engines than others. Keep in mind that this doesn’t have that much impact, but all pieces help.